ABOUT SONIC SODA

Sonic Soda is a dynamic, forward-thinking, female-owned music booking agency founded in 2022 by renowned female vocalist Jules Harding (GoodLuck) & one of South Africa's most experienced booking agents Natasha Seery who saw the need saw the need for a more organized and efficient approach to booking and tour managing artists in the region.

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Sonic Soda has quickly established itself as the top boutique music agency in South Africa. 

Representing some of the country's most popular & successful artists including GoodLuck, Lady Zamar, Will Linley, & Majozi, the agency's mission is to connect the best talent with the right opportunities, and we do this by leveraging our extensive network of contacts and resources in the industry.

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One of the agency's key strengths is its deep understanding of the music scene in South Africa, which allows our team to identify and showcase emerging artists who are poised for success. Sonic Soda is also known for its commitment to providing exceptional customer service to all of its clients, whether they are established musicians or up-and-coming talent.

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In addition to booking and management services, Sonic Soda also offers a range of other services to support artists, including marketing and promotion, tour planning, and brand partnerships. The agency has a proven track record of success, having worked with some of the biggest names in South African music, as well as international acts looking to break into the local market.

Sonic Soda is a music booking agency that is dedicated to creating a thriving music industry

in Africa and beyond.